So I made an online purchase from a single artist store a couple days ago, which is still pending as of this writing. I know, right? Intolerable. But it's complicated, I'm not sure if I myself, the artist, or PayPal is primarily to blame. Obviously a review of the experience is out of the question for now, anyway. I'll tell you all about it when my download clears. Anyway, it seemed like a good excuse to slip in an essay.
I get lost sometimes in contemplation of how badly the record business screwed up their business model with the CD. I tend to be well behind the curve, technologically, but I knew they'd blown it when one of my more with it friends explained to me that their computer's CD-ROM drive played music CDs and did so by virtue of some 3rd party, unaffiliated software. Actual mix "tapes" were still the norm at this point: we're talking about ten, twelve years ago.
Pushing a media transition to a completely unprotected data format on what is shaping up to be the first popular post-diskette media for computers probably isn't the sort of mistake the record boys would make today but then I doubt they'll get another opportunity to screw around with formats. Music went post-media without them.
What I was thinking about recently though was that they also screwed the product aesthetically in the shift to the CD and that this in no small part is facilitating the disappearance of a discrete object from the recorded music equation. As a general rule I'm perfectly happy to have a bit of digital image the size of four postage stamps replace the packaging of my CDs. The artwork's just barely superior, the metadata tends to the mundane (and marginally usable). And the jewel case? The jewel case is the cruel joke of an arrogant orthodoxy.
Maybe this is one of the opportunities of the nascent marketplace in the pure digital sound: can anyone deliver an aesthetic experience along with the megabytes? Because the evidence of my explorations so far suggests that no, you can't. Maybe that's done now, for music, and your four postage stamps is what you get, or maybe your video is your new jacket art, filmed in Canada to replace printed in. Still, if you're looking for some stand out angle to distinguish your little pop stand along the fabled superhighway, it might bear considering.
Give thanks for unintended consequences. Back after the holiday.
See previous reviews and submit sites for review at that Index Page
No comments:
Post a Comment