I'm not a big fan of Amazon.com, to put it right out front, mainly because of their patent hijinx and "relaxed" attitudes towards privacy. In fact, I'm pretty sure I pompously "canceled my account" in an energetically written email inspired by some outrage de jour, several years back. Of course, they never flushed my data, as I discovered to little surprise when I came slinking back at some later date, snared in the unethical pincers of the lowest available price...
Indeed, I was moderately horrified upon signing in for the first time in quite a while to discover that my account (with credit card info preloaded and ready) was still hanging out there guarded only by my old, pre-paranoia, weakish password that I used to secure EVERYTHING with before some weird though inconclusive anomalies turned up on a credit card account and spooked me into converting anything identity-theftalicious over to strong, pain-in-the-ass long strings of gibberish passwords. Take that, NSA!
Anyway.
So despite my ambiguous relationship with the great flagship of ye olde internette bubble the first (another list in that long line of things I never thought I'd find myself doing: pining for the nineties), I found it very significant and exciting when Amazon announced the launch of its DRM-free MP3 download store. Let's not mince words: this is the first and at this point only competition to iTunes. I'm talking, of course, about the mainstream here, and I don't expect this bicameral hegemony to last long. Still, although my credentials as a capitalist are shaky, I believe in the value of competition to optimize transactional systems, and seeing this unfold in a nascent marketplace in real time definitely turns my crank. And honestly, I've been fairly impressed with what I've been seeing out of Amazon recently, as regards commoditization of data transaction, so I've been eager to check the new kid on the block out.
It would be real interesting to find out what sort of wrangling it took to get a serious chunk of the major labels' catalogs available without DRM. I have a sneaky suspicion that the prospect of sticking it to Apple, which seems to have a less than idyllic relationship with many of its content providers, had a place in this equation. But alas such questions are beyond the scope of my little review project. Perhaps someone will write a book someday. Let's get to the core commerce experience.
I'm proceeding on the assumption that Gentle Reader comes with previous experience with the Amazon shopping paradigm. Up to checkout shopping the online store is pretty identical. You're encouraged to grab a little download manager app, and indeed I believe it is mandatory to download full albums, but the process is conventional and painless (as long as you don't mind clicking "I agree" boxes without first doing a lot of tedious reading to find out which rights you're clicking away this time). I'd recommend installing it up front.
The MP3 Downloads Department front page is the same witlessly organized, overstuffed (six page-downs of scroll!) mess we've all come to know and love (amusingly led, in this case, by shameless exploitation of iPod iconography, universal symbol of the digital music). I'll freely admit I don't have ready alternatives for the apparently inescapable melange of useless genre category sidebars, "hot new picks," and row after row of brainless categories... featured artists (why look honey, Jay-Z is featured. Let's check that young man out), the spotlighted, the new, the hot, and in the basement, the inevitable blogged. I won't let my lack of solutions stop me from pointing out what a travesty this sort of virtual mall experience is on the downhill side of the 21st century, decade one. At least the search toolbar, the only thing on the page that's worth a damn, is at the top.
Search is, of course, rendering ever-widening swaths of data presentation obsolete, and to be honest I had to kind of force myself to notice what a junkyard the front page was. My inclination is to automatically ignore it and just start looking for what I want. Amazon's search is perfectly functional, I found what I was looking for first time out 3 tries in a row.
For purchasing, it appears Amazon has adopted the iTunes "pay as you go" system: there isn't a shopping cart feature for downloads: everything goes through 1-click (and you can stick your registered trademark up your @-hole, Amazon). While this isn't such a burden if you're buying albums, it's as stupid system for a la carte downloads on Amazon as it is on iTunes, maybe more so as Amazon already has the architecture of a shopping cart in place.
Beyond this, the downloads went mostly smoothly. They went into my iTunes library automatically, a welcome feature for a third party vendor. The album art showed up as well, though at this point I've got so many widgets and doodads managing musical metacontent that it's hard to tell if Amazon had anything to do with that.
I had one scare with my purchases. Some downloaded content stopped showing up in iTunes in the middle of the process, apparently as the result of my dicking around with unrelated iTunes files while the transfer was ongoing. When I saw the missing songs listed as complete in Amazon's download manager window I feared an interaction with customer support was in my future. I should say it's hard to say whether this error was Amazon's fault, something to do with iTunes, or the result of my overstuffed hard drive, which is causing my aging G4 iMac to gag over pretty much any kind of multitasking these days.
Whatever the case, a handy "Reveal in Finder" button on the download manager showed that only the transfer to the iTunes library had been arrested - the files were safely ensconced in a welcome new Amazon downloads folder in my iTunes music files. My buddies over at eMusic (I'll get to you, I'll get to you!) could take some lessons from Amazon's download management protocols. I called the missing tracks up from within iTunes and all was well.
The prices are pretty conventional, too high in my book, in other words - mostly $.99, occasionally $.89 a track. M.I.A. gave me a break for buying the whole album on Kala (yay), no such love from Steely Dan, however (boo). I bought three LPs and spent a little under $23, not terrible, but hopefully that competition factor will actually kick in at some point. Still, I ended up with well-organized albums of 256 kbps MP3s intelligently fed into my computers music filing system.
Bottom line: Amazon delivers an impressive catalog of DRM-free albums and tracks at market-fair but uninspiring prices. The browsing interface is typically clunky but the download manager is simple and helpful, and the mesh with iTunes virtually seamless. I have no reservations saying that Amazon has earned its place as an essential vendor for any serious consumer of digital downloads. Amazon, my grudging props to you.
See previous reviews and submit sites for review at that Index Page
No comments:
Post a Comment