Update: September 2008: Brad Sucks recently released a new CD, Out of It. Given the minor technical glitch I experienced with the sale in the review below, a note on my most recent retail experience: my pre-order sale went through without a hitch, I got a head's up email on release day that my downloads were enabled, and got the album with no problems. Everything I like about Brad Sucks has stayed just as good, though. This recent blog update gives details about how he's sticking with the "open source" mentality that characterized the first album release. And those dumb humps over at Pitchfork still never heard of him.
Original Review
Ottowa-based Brad Sucks has everything a person ought to need to be a mainstream success. Musically solid, catchy, lots of smartly-woven musical threads drawing on sources from dance to Detroit rock guitarsmanship to country. All delivering sharply written, economical lyrics sung in an appealing baritone (Brad informs me he thinks he's actually a low tenor) that's a perfect fit to the words. But of course I'm not reviewing music here, I'll have to leave that up to Pitchfork. Apparently nobody over at Pitchfork reads William Gibson's blog, though, as Brad Sucks is of this writing unknown there. In summary, new media or not, there's still a lot of holes in the net, and my opinion is not yet a significant factor in what "blows up."
Now I've known of Brad Sucks for a while, and in fact shared space on a compilation album I may have mentioned previously with him (he and I appearing as alter egos frenetic and nanojath respectively, lower case represent!), and I've been looking forward to listening to his full album, I Don't Know What I'm Doing, for a long time, but I had this idea rolling around in my brain that I was going to start the Phree Musique Blog again as a digital music store review site, so I squirreled away that link in a folder with lots of company and, you know, years passed.
Of course my unreliable writing strategy need not have interfered with my listening to all the music and then some, since Brad offers lower quality free downloads, full production files for the remix-minded (and plenty of the remixed for free as well). But this is one of the persistent downsides of the internet: out of sight, out of mind.
So after taking something like three years after deciding I wanted to own it to purchase the album I don't know how much I should complain that it took four or five days for my digital album to be available to download. It was my own fault for mindlessly agreeing to whatever PayPal defaulted to and electing to pay with an e-check, the banking industry's for its "shit don't happen weekends or holidays" policy (I ordered just before Thanksgiving), and it must be said a glitch in Brad's self-coded store that the download stayed hung up even after the e-check cleared (the open source store software is still another totally cool Brad service, though). I did eventually have to clear it up with an email, which was quickly and politely dealt with. Doubtless the kink is already worked out. I also don't doubt that an email at any point in the transaction would have gotten the files unlocked.
Other than that the store itself is simple with lots of options (OGG and FLAC files are available for you purists, along with the 192k MP3s for us philistines) and the commerce half is the standard PayPal experience. If I'd used a credit card (or trusted PayPal to hang on to more of my money) it would have been transparent commerce. My only other complaint is that I still think a buck a track is too steep, particularly for direct sale, and though the full album gets a price break it's the same cost as the physical CD (though you save shipping): I imagine this is a conscious choice and I suppose there's an argument for uniform pricing. I still crave a bargain when shopping digital files, and more than the "save on shipping" variety.
Still, the package when it arrived pretty much blew away the competition thus far: I've been complaining about the stinginess with the metadata in a context where delivering additional data is all but free: I was very pleased to see files for the full CD booklet (with lyrics) and even a circular formatted label if you're the sort of person who prints labels for your CD-Rs.
In short, I expect great things from Brad Sucks: definitely one to watch. I think in most respects he sets the bar higher for the pure digital commerce experience. Pitchfork take note.
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